“Hi! I need your help…” A friend reached out to me last year asking me to take part in her client’s social media campaign to share acts of kindness of social media. An organization called Alight used the hashtag of #AlightChainReaction to inspire good works from individuals throughout the 2023 winter holiday season. Alight is a global humanitarian organization dedicated to providing support and resources for over 4 million people displaced by conflict, exclusion, and climate change.
What started out as a favor turned out to be a fascinating social experiment for me. As an author and speaker with a brand about advocacy and helping others, it’s common for me to post about acts of advocacy actions. Yet I rarely post about local, personal volunteering. Maybe part of me feels like it’s bragging to say “look what a good person I am” when I know I’m full of little foibles and bigger flaws. Reactions to my posts on #AlightChainReaction made me rethink that attitude. I quickly lost those awkward feelings when my friends started asking where they could join in or reporting that they, too, took the same action because of my post.
